Get business savvy and marketing aware at the Author Identity, Book Brand, Marketing and Self-Publishing Essentials Workshop.

Presenter: Sue Liu

Sue Liu presents workshops for writers and self-publishers

Inject enthusiasm, passion and commitment into your writing project. 

This unique, hands-on workshop may be the ’shot in the arm’ you need. All writers who aspire to publish work need to be business savvy and marketing aware. Gain insights into the realities and expectations of authors when considering traditional and self-publishing, clarify your goals and start developing your project, brand and marketing plan.


Half-day -3 hour:  Author identity, book brand and marketing

  • Your WHY and purpose for writing and publishing
  • Your journey as a writer and into publishing work
  • Author brand, book profile, marketing and promotion
  • Introduction to industry expectations and processes

Contact Sue for interviews, author talks, and workshops at libraries, secondary schools, community and business groups. swoosh

Nice mix of what needs to be done and the personal journey

Loved it. Sue presented with such enthusiasm and verve. A nice mix of what needs to be done with the personal journey.


Step-by-step and practical

Well prepared and executed with enthusiasm. Easy to follow step-by-step guidelines on how to. Practical work handouts and very useful. A very constructive and helpful talk – Thank you Sue. Loved it.


Valuable and practical information with humour

Sue shared a lot of valuable and practical information about writing and publishing a novel, It was very informative and delivered with humour and enthusiasm. Definitely recommend it.


Inspirational journey

Really enjoyed learning about your journey. It was inspirational.


Informative, hard-hitting and refreshing

Fantastic workshop, really informative, great energy and great to hear the nuts and bolts of marketing from a professional who has worked in the industry – so it’s not vague but real, hard-hitting in a positive way and direct. Really refreshing.


Very useful information on the marketing of books

This session provided very useful information on the marketing of books. I had no idea of the complexity and detail involved in launching a book not having researched the business aspect before.


Real steps and grassroots information

Inspiring, real steps to self-publishing. Grassroots information, honest and realistic. Very enjoyable workshop.


Enthusiastic and realistic approach

Sue’s enthusiastic and realistic approach to the writing journey from start to bookshelf is infectious.


Realistic advice

I enjoyed this session. Sue is so enthusiastically engaging! She is realistic and does not have “stars in her eyes”. We heard the good, but also the downside. Sue is a good presenter, She’s so honest about her own journey.



  • Saturday 22 June – Castle Hill Library – $25 – Limited places, book here
  • Saturday 21 September – Chatswood Library – booking details TBC

Past workshops

  • 10 February, 2018 – Waverley Library – 3 hr workshop
  •  4 November 2017 – Balmain Library – 1 day workshop
  •  24 June 2017-  Leichhardt Library – 1-day workshop pilot


BannerPresented by publishing, marketing professionals and self-published authors Sue Liu and Anna Maguire.

This one-day workshop is for writers aspiring to publish their new works as print copy and ebooks. Be guided on the importance of:

  • Being business savvy and marketing aware about publishing;
  • How author profile and book identity are crucial for writers;
  • Building your brand and marketing options;
  • Key elements for producing a book and how it helps with marketing, sales and distribution;
  • Funding options to enable you to create a professional publication.

Read this workshop review by Jessica Stewart

Supported by Inner West Library Service & State Library of NSW as part of the indyreads™ pilot program. Find out more – Sue – Self Pub Leichhardt Workshop Media Release – 16 May 2017