Get business savvy and marketing aware at the Author Identity, Book Brand, Marketing and Self-Publishing Essentials Workshop.

Presenter: Sue Liu

Sue Liu presents workshops for writers and self-publishers

Inject enthusiasm, passion and commitment into your writing project. 

This unique, hands on workshop may be the ’shot in the arm’ you need. All writers who aspire to publish work need to be business savvy and marketing aware. Gain insights into the realities and expectations of authors when considering traditional and self-publishing, clarify your goals and start developing your project, brand and marketing plan.


Half-day -3 hour:  Author identity, book brand and marketing

  • Your WHY and purpose for writing and publishing
  • Your journey as a writer and into publishing work
  • Author brand, book profile, marketing and promotion
  • Introduction to industry expectations and processes

Optional add-ons for a full day workshop:

  • 2-3 hour group mentoring work session: Author brand, profile development and marketing plan framework
  • 3 hours – Pathways to publication and DIY self-publishing with Anna Maguire


RAVES: workshop and mentoring sessions

Loved it. Sue presented with such enthusiasm and verve. A nice mix of what needs to be done with the personal journey. – Alice

Well prepared and executed with enthusiasm. Easy to follow step-by-step guidelines on how to. Practical work handouts and very useful. A very constructive and helpful talk – Thank you Sue. Loved it. – Gwen

Sue shared a lot of valuable and practical information about writing and publishing a novel, It was very informative and delivered with humour and enthusiasm. Definitely recommend it. – Maree

Really enjoyed learning about your journey. It was inspirational. – Caroline

Fantastic workshop, really informative, great energy and great to hear the nuts and bolts of marketing from a professional who has worked in the industry – so it’s not vague but real, hard hitting in a positive way and direct. Really refreshing. – Kate




  •  Saturday 24 June 2017-  Leichhardt Library – 1-day workshop pilot
  •  Saturday 4 November 2017 – Balmain Library – 1 day workshop


BannerPresented by publishing, marketing professionals and self-published authors Sue Liu and Anna Maguire.

This one-day workshop is for writers aspiring to publish their new works as print copy and ebooks. Be guided on the importance of:

  • Being business savvy and marketing aware about publishing;
  • How author profile and book identity are crucial for writers;
  • Building your brand and marketing options;
  • Key elements for producing a book and how it helps with marketing, sales and distribution;
  • Funding options to enable you to create a professional publication.
  •  Read this fantastic workshop review by Jessica Stewart

Supported by Inner West Library Service & State Library of NSW as part of the indyreads™ pilot program. Find out more – Sue – Self Pub Leichhardt Workshop Media Release – 16 May 2017


Contact Sue for interviews, author talks and workshops at libraries, community and business groups. Schools enquiring about Sue, please contact  Speakers’ Agency, Lateral Learning.

More workshop raves: 

This session provided very useful information on marketing of books. I had no idea of the complexity and detail involved in launching a book not having researched the business aspect before. – Margie

Inspiring, real steps to self-publishing. Grass roots information, honest and realistic. Very enjoyable workshop.- Althea

Sue’s enthusiastic and realistic approach to the writing journey from start to bookshelf is infectious.- Annie

I enjoyed this session. Sue is so enthusiastically engaging! She is realistic and does not have “stars in her eyes”. We heard the good , but also the downside. Sue is a good presenter, She’s so honest about her own journey. -Ann