Inject enthusiasm, passion, and commitment to your writing project. 

This unique, hands-on workshop may be the boost you need. All writers who aspire to publish work need to be business savvy and marketing aware. Gain insights into the realities and expectations of authors when considering traditional and self-publishing, clarify your goals, and start developing your project, brand, and marketing plan.

I can take action and pursue my dreams

Sue is an excellent presenter/speaker, she delivered the content with passion and inspired me to continue pursuing my dreams as a writer, bearing in mind that what is important and essential, is that I take action and pursue my dreams with love and passion.


Of real service to my work

The workshop was a real service to me from many points of view. Despite my reluctance, I am now charting out the mourning and it's going really well.


Valuable insights into the daunting world of publishing

This workshop gave me valuable insights into publishing a book and the realities of the industry. Sue was very engaging and inspiring, providing helpful insights into the daunting world of publishing, self-publishing and self-promotion.


Nice mix of what needs to be done and the personal journey

Loved it. Sue presented with such enthusiasm and verve. A nice mix of what needs to be done with the personal journey.


Step-by-step and practical

Well prepared and executed with enthusiasm. Easy to follow step-by-step guidelines on how to. Practical work handouts and very useful. A very constructive and helpful talk – Thank you Sue. Loved it.


Valuable and practical information with humour

Sue shared a lot of valuable and practical information about writing and publishing a novel, It was very informative and delivered with humour and enthusiasm. Definitely recommend it.


Inspirational journey

Really enjoyed learning about your journey. It was inspirational.


Informative, hard-hitting and refreshing

Fantastic workshop, really informative, great energy and great to hear the nuts and bolts of marketing from a professional who has worked in the industry – so it’s not vague but real, hard-hitting in a positive way and direct. Really refreshing.


Very useful information on the marketing of books

This session provided very useful information on the marketing of books. I had no idea of the complexity and detail involved in launching a book not having researched the business aspect before.


Real steps and grassroots information

Inspiring, real steps to self-publishing. Grassroots information, honest and realistic. Very enjoyable workshop.


Enthusiastic and realistic approach

Sue’s enthusiastic and realistic approach to the writing journey from start to bookshelf is infectious.


Realistic advice

I enjoyed this session. Sue is so enthusiastically engaging! She is realistic and does not have “stars in her eyes”. We heard the good, but also the downside. Sue is a good presenter, She’s so honest about her own journey.



  • Your WHY and purpose for writing and publishing
  • Your journey as a writer and into publishing works
  • Introduction to marketing, author and book brand, and profile
  • Introduction to industry expectations
  • Traditional publishing and self-publishing
  • Production processes, publicity, and promotion


In the world of books, the reality is that every author needs to actively promote themselves and their work to build awareness and opportunities to engage with potential readers. Participants will become more business savvy and marketing aware, gaining greater awareness of the realities and expectations of authors when considering both traditional and self-publishing routes.


This workshop is perfect for writers wanting to know more about publishing and self-publishing industries and to also learn some great marketing ideas on how to promote their own work.


Sue Liu is an experienced marketing professional, self-published author and dynamic presenter who inspires writers to dream big whilst researching and developing practical plans to produce and promote quality books.

About the development of the workshop:  requested for development by the State Library of NSW and Leichhardt Library as part of the indyreads pilot (new e-lending system for libraries). Indyreads is due for rollout across libraries in NSW in 2019.

Contact Sue for interviews, author talks, and workshops at libraries, secondary schools, community and business groups. swoosh

ON-LINE WORKSHOPS: delivered online via


  • 6 participants only
  • Interactive workshop and personalised discussions
  • Worksheets and notes provided

BOOK YOUR TICKET NOW: at Eventbrite 

  • Saturday 17 October 3.5hr full workshop  -10am-1:30pm  – Sydney time – $85 includes a booking fee
  • Saturday 21 November 3.5hr full workshop  -10am-1:30pm  – Sydney time – $85 includes a booking fee

BOOK YOUR TICKET NOW: at Eventbrite 

Further dates to be announced

Participation: via – please download Zoom on your laptop/desktop computer or a tablet that is equipped with a decent-sized screen, webcam and microphone. You’ll be provided log-in details and instructions 24 hours prior to commencement.

Enrolment policies: No refunds will be given after the commencement of the workshop(s). If you can’t make your session and can let us know 24 hours prior, you can reschedule for another session that’s convenient for you. *We need 6 participants to run a session, so in the event that we have less than 6, we may ask to combine sessions or will consider a partial refund for the session – less booking and administration fees. No refunds will be provided for no-shows.

IN-PERSON WORKSHOP PROGRAM3.5hrs – suspended until further notice due to Covid-19 restrictions. Please enquire if you’re looking to host or attend an in-person workshop.

Past workshops

  • Saturday 20 June 2020 – online workshop  
  • Saturday 30 May and Saturday 6 June 2020 – Woollahra Library online 2-session workshop pilot
  • Saturday, March 7, 2020 – Manly Library – 3.5hr workshop
  • Saturday 21 September 2019 – Chatswood Library -3.5hr workshop
  • Saturday 2 November 2019 Sutherland Library- 3.5hr workshop
  • Saturday 22 June 2019 – Castle Hill Library -3.5hr workshop
  • 10 February 2018 – Waverley Library – 3 hr workshop
  • 4 November 2017 – Balmain Library – 1-day workshop
  • 24 June 2017-  Leichhardt Library – 1-day workshop pilot


BannerPresented by publishing, marketing professionals and self-published authors Sue Liu and Anna Maguire.

This one-day workshop is for writers aspiring to publish their new works as print copy and ebooks. Be guided on the importance of:

  • Being business savvy and marketing aware about publishing;
  • How author profile and book identity are crucial for writers;
  • Building your brand and marketing options;
  • Key elements for producing a book and how it helps with marketing, sales and distribution;
  • Funding options to enable you to create a professional publication.

Read this workshop review by Jessica Stewart

Supported by Inner West Library Service & State Library of NSW as part of the indyreads™ pilot program. Find out more – Sue – Self Pub Leichhardt Workshop Media Release – 16 May 2017