Inject enthusiasm, passion, and commitment to your writing project.
This unique, hands-on workshop may be the boost you need. All writers who aspire to publish work need to be business savvy and marketing aware. Gain insights into the realities and expectations of authors when considering traditional and self-publishing, clarify your goals, and start developing your project, brand, and marketing plan.
PROGRAM:
- Your WHY and purpose for writing and publishing
- Your journey as a writer and into publishing works
- Introduction to marketing, author and book brand, and profile
- Introduction to industry expectations
- Traditional publishing and self-publishing
- Production processes, publicity, and promotion
WHY WRITERS NEED THIS WORKSHOP
In the world of books, the reality is that every author needs to actively promote themselves and their work to build awareness and opportunities to engage with potential readers. Participants will become more business savvy and marketing aware, gaining greater awareness of the realities and expectations of authors when considering both traditional and self-publishing routes.
WHO SHOULD ATTEND?
This workshop is perfect for writers wanting to know more about publishing and self-publishing industries and to also learn some great marketing ideas on how to promote their own work.
SUE AS A TEACHER
Sue Liu is an experienced marketing professional, self-published author and dynamic presenter who inspires writers to dream big whilst researching and developing practical plans to produce and promote quality books.
About the development of the workshop: requested for development by the State Library of NSW and Leichhardt Library as part of the indyreads pilot (new e-lending system for libraries). Indyreads is due for rollout across libraries in NSW in 2019.
Contact Sue for interviews, author talks, and workshops at libraries, secondary schools, community and business groups. 
IN-PERSON WORKSHOP PROGRAM – Please enquire if you’re looking to host or attend an in-person workshop.
Past workshops
- Saturday 20 June 2020 – online workshop
- Saturday 30 May and Saturday 6 June 2020 – Woollahra Library online 2-session workshop pilot
- Saturday, March 7, 2020 – Manly Library – 3.5hr workshop
- Saturday 21 September 2019 – Chatswood Library -3.5hr workshop
- Saturday 2 November 2019 – Sutherland Library- 3.5hr workshop
- Saturday 22 June 2019 – Castle Hill Library -3.5hr workshop
- 10 February 2018 – Waverley Library – 3 hr workshop
- 4 November 2017 – Balmain Library – 1-day workshop
- 24 June 2017- Leichhardt Library – 1-day workshop pilot
Presented by publishing, marketing professionals and self-published authors Sue Liu and Anna Maguire.
This one-day workshop is for writers aspiring to publish their new works as print copy and ebooks. Be guided on the importance of:
- Being business savvy and marketing aware about publishing;
- How author profile and book identity are crucial for writers;
- Building your brand and marketing options;
- Key elements for producing a book and how it helps with marketing, sales and distribution;
- Funding options to enable you to create a professional publication.
Read this workshop review by Jessica Stewart
Supported by Inner West Library Service & State Library of NSW as part of the indyreads™ pilot program. Find out more – Sue – Self Pub Leichhardt Workshop Media Release – 16 May 2017